WEBSITE SEO – INCREASE ORGANIC TRAFFIC.
Search engine optimization (SEO) refers to the process of improving the domain organic traffic that is received by a website. It is undoubtedly one of the best ways to market your website and get more customers to use your service or product. Perhaps you are still considering whether you should invest in website SEO or not, check out the following spectacular benefits of SEO below:
- It drives the target audience to your website
Without a doubt, other forms of marketing strategy can also drive traffics to your website. However, lots of the audience will be individuals that will likely not use your services or products. Using outbound and inbound SEO marketing techniques, the majority of the visitors to your website will be the target audiences who are searching for solutions that you are capable of proffering. This, therefore, increases the quality of the domain organic traffic that will be sent to your website as well as the effectiveness of your website SEO.
- It is cost-effective
When compared to the traditional means of marketing, SEO is significantly cost-effective. If you are using the traditional outbound methods to advertise your product, you are expected to spend a lot. However, website SEO is different. As long as you find a great SEO service, you will drive domain organic traffic to your website without breaking the bank.
- It builds trust
Generally, people search for information online before they believe that they can get the required solutions. If your website SEO is topnotch and your website is ranked higher on the search engines, people tend to believe that your website is credible and can be relied on for certain solutions. This will not only make people have interest in using your product or service but it will also make them trust you.
- It boosts your conversion rate
SEO does not stop at bringing domain organic traffic to your website; it also plays a pivotal role in making sure that you get a great conversion rate. Notably, the conversion rate refers to how the visitors are converted to buyers.
- It promotes your website 24/7
Whether you are online or not, SEO will continue to promote your website. It promotes your business during the day as well as at night. As long as you have optimized your website with the right keywords, website SEO will ensure that you continue to get domain organic traffic at any time of the day. So, if you want a marketing strategy that functions 24 hours a day, SEO is your best bet.
Having known the benefits of website SEO, you will do yourself lots of good by understanding two of the major elements that are considered by search engines when ranking your website. These two elements are On-page SEO and Off-page SEO.
Otherwise called on-site SEO, on-page SEO refers to the process of improving various aspects of your website that will influence how high your website will be ranked by the search engines. You can control your on-page SEO to boost the search engine ranking of your website.
Some of the major factors that can affect your on-page SEO include:
- URL structures
- Title tags
- Headings – H1, H2, etc.
- Content of the page – word, image, videos, infographics, etc.
- Page loading speed
- Alt text for images
- Internal linking to other posts on your website
This is the process of improving the ranking as well as the authority of your website by receiving different links from other sites. The quality and number of backlinks that are sent to your site are the main factors that influence your off-page SEO.
If you would like to increase your off-page SEO, consider the following:
- Create valuable content that other websites will be willing to link to their pages
- Guest posting – post blog posts on other websites and include links to your website.
- Get in touch with influencers to link their pages to your website
- Share your content on different social media platforms to make people visit your website
If you can follow the points listed above, you will increase domain organic traffic to your website and enjoy the several benefits of SEO.